Ethos

Keep it super simple. That’s not just our name, it’s how we do everything.

We started KISS because we were tired of endurance fuel that overpromised, underdelivered, and upset our stomachs. Too many brands add fillers, flavourings, and marketing hype that have no place in your bottle or your body.

At KISS, we cut through the noise. We make high-quality, science-backed fuel with only what you need, and nothing you don’t.

What we believe

• Simplicity beats complexity: If it doesn’t improve performance or absorption, it’s out.
• Science over trend: We follow evidence, not industry fads.
• Choice matters: You pick the flavour, sodium level and bag size that suits your training.
• Performance is personal: That's why our fuel is flexible, clean and customisable.
• No fluff: No gimmicks, no magic ingredients, no fake claims. Just fuel that works.

Whether you're racing, training, or heading out for a long day in the saddle, we’re here to keep your nutrition simple, effective and gut-friendly, from minute one to hour twelve.

Simple fuel, for serious athletes.